How do you tell the story of homeownership with positivity amidst the uncertainty of the housing market today?

Get their attention: #1 USA Today Ad Meter 2022 – In the 2022 Rocket Super Bowl commercial, Anna Kendrick helps Barbie land her iconic Dreamhouse with the help of Rocket Homes and Rocket Mortgage – a one stop shop to find and finance your dream home.

Avoid the disappointment: Find and Finance with Rocket Homes and Rocket Mortgage.

Get expertise to guide you through the real estate journey on the app.

‍
In partnership with Mattel and Barbie - Rocket's latest spot connected with audiences young and old during the largest broadcast opportunity of the year: Superbowl LVI.

Both Rocket Mortgage and Rocket Homes drove awareness with strategically designed landing page for lead generation, gaining 4M+ PR as a fintech brand. Timed to the ad airtime, an incentive offer brought 180M+ impressions with features like saving "home favorites" built in-app through OLA placement. With 400k+ increase in web traffic and over 50% organic Rocket Homes app downloads, overall brand health and affinity improved.

By tapping into the nostalgia of an iconic brand - Rocket brands leveraged an exclusive 360 media campaign that stood out among the rest. Easter eggs included He-Man, Skeletor and reimagined fictional characters like "Cash Offer Carl", "Better Offer Betty" and "House Flipper Skipper" for supplemental OLA content.

For Rocket Homes' brand debut, the strategic messaging balanced with satire and optimism, supported by exclusive teasers jointly launched with Barbie's marketing team.

‍