A new animated explainer video was created to direct new mortgage clients to information in a succinct way under the employer network partnership.
Cultivating a human brand takes time. With a confident and refreshing design, Rocket brand illustrations come to life in animation across service touch points and B2B partners like relocation employers.
At the start of 2019, Rocket Mortgage made a strategic decision to develop deeper brand relationships with its sister companies and to offer a more complete and meaningful experience to customers along their full home ownership lifecycle. The brand needed to build a unique and consistent visual equity with illustration so it could expand the relationship with its customers beyond a simple financial transaction.