Mogo Bikes

Looking for more fun, flexibility and convenience in your daily commute? Accessibility for adaptive riders?

Experience Detroit on wheels with the bike share network: with 620 bikes at 75 stations, MoGo gives you the freedom and flexibility to move around at prices that everyone can afford.

To promote more inclusive ridership, new marketing material brings awareness for diverse mobility options with residents and visitors alike.

Roles:
Branding
Art Direction
Photography Treatment
Print

Downtown Detroit Partnership • Mogo Adaptive Bikes Direct Response Mailers
Print design, art direction, layout, photography

Downtown Detroit Partnership • Mogo Adaptive Bikes
Photography

Downtown Detroit Partnership • Mogo Adaptive Bikes Marketing
Print design, art direction, layout, photography

Creating the largest bike share network in Metro Detroit for all riders.

The seeds for MoGo were planted in Wayne State University’s Office of Economic Development in 2012. Several local foundations and corporations helped fund a feasibility study in 2013, which has served as the road map for implementing bike share in Detroit. MoGo became a non-profit affiliate of the Downtown Detroit Partnership in 2015.

MoGo is made possible through a significant partnership with Henry Ford Health System y Health Alliance Plan (HAP), and a partnership with the City of Detroit Department of Transportation, which helped secure federal non-motorized transit funding for MoGo. MoGo selected PBSC Urban Solutions, the system's equipment provider, and Shift Transit, who operates the system.

MoGo operates in 10 neighborhoods in the greater downtown area of Detroit, as well as Northwest Detroit, Ferndale, Oak Park, Huntington Woods, Berkley, and Royal Oak.

"A brand is the promise of an experience."
- Alexander Isley
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