Meridian

Medicare has evolved into a competitive healthcare marketplace with more choices than ever before.

Reaching underserved markets, Meridian grew into $3 billion health insurance company for Medicaid, but expansion for Medicare and prescription services meant distinguishing the brand above regional competitors.

To generate growth and B2C recognition nationally, a new branded house was launched to evolve with the modern discerning consumer.

Roles:

Brand Strategy
Brand Identity
Art Direction
Video Production
Web(campaign landing page)
Event signage
Print
OOH
OLA
Meridian LogoMeridian brands and logosMeridian Brand GuidelinesMeridian Care Campaign landing pageBrand Launch Story BannersBrand Launch story banners

Tilt, Inc • Meridian Rebrand & Launch
Logo development, brand identity, print, illustration

Tilt, Inc • Meridian Manifesto
Art direction, storyboarding

Creating a new Meridian brand system

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With rebranding Meridian as a whole, including sub brands, I created the brand guidelines for MeridianCare and MeridianRx when they relaunched for the Medicare market during open enrollment season.

MeridianCare logoMeridianCare IconsMeridianCare Campaign AssetsMeridianCare Print CampaignMeridianCare OOH BannerMeridianCare Print AdMeridianCare OLA Display banners

Tilt, Inc • Meridiancare 360 Campaign
Logo, Art direction, layout, iconography

MeridianRx logoMeridianRx IconsMeridianRx Brand guidelinesMeridianRx Brand GuideMeridianRx business cards

Tilt, Inc. • MeridianRx Rebrand
Brand guidelines, print, iconography

MeridianRx Trade Event KioskMeridianRx Playbook

Tilt, Inc. • MeridianRx Event Promotion
Art direction, print and event kiosk

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Danni Wu
I'm a freelance creative strategist and designer who solves problems, creates awesome campaigns, and keeps you ahead of the competition.
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