There's nothing here yet, but you can put whatever you want in your template - all you have to do is buy it. 🚀
Chevy traveled the world asking people to give up their phone for a day, look up and see what they discover. The campaign was so successful in branding "Find New Roads", it has been extended and produced in other Chevrolet markets like Brazil.
As a part of Chevrolet Global Content Studio, a campaign microsite and social content teased the long form storytelling of multiple people in different countries about the universal desire to live in the moment.
.png)
Chevy's reputation leveraged wholesome Americana stateside, but global audiences with lower brand presence seek unique differentiators and a distinctive brand voice that resonates with them first. To "find new roads" in Mexico, South Korea, Brazil and other nations means finding the relationships that tie us together as humans.
