Chevrolet IWD

To celebrate International Women's Day across the globe, why not humanize the brand with the talent in-house?

As a part of Global Content Studio at Chevy, I developed concepts for social media posts promoting International Women’s Day on Chevrolet channels in Canada, Mexico, USA, Columbia, India and respective markets.

To expand the conversation, we created a UGC filter to nominate the "Women Who Inspire" shared on social and web platforms.

Roles:

Content Strategy
Art Direction
Social Media Strategy

Commonwealth/McCann • Chevrolet IWD Social Content & App (GCS)
Digital content, art direction, design assets

Commonwealth/McCann • IWD Magic Filter UGC
Mobile layout, content, art direction

Commonwealth/McCann • IWD Social Posts
Social content, art direction