To celebrate International Women's Day across the globe, why not humanize the brand with the talent in-house?
As a part of Global Content Studio at Chevy, I developed concepts for social media posts promoting International Women’s Day on Chevrolet channels in Canada, Mexico, USA, Columbia, India and respective markets.
To expand the conversation, we created a UGC filter to nominate the "Women Who Inspire" shared on social and web platforms.
Roles:
Content Strategy Art Direction Social Media Strategy
Commonwealth/McCann • Chevrolet IWD Social Content & App (GCS) Digital content, art direction, design assets
Commonwealth/McCann • IWD Magic Filter UGC Mobile layout, content, art direction
Commonwealth/McCann • IWD Social Posts Social content, art direction